What is branding photography?
Branding photography - also known as Personal Branding Photography - is a specific genre of photography with a marketing approach, focusing on creating professional images that showcase your unique brand and personality. It's more than traditional headshots, it's about connecting your products and services with your target audience, building trust, and establishing meaningful relationships.
It is a specialized niche that is rapidly gaining popularity. If you own a business, branding photography is essential for several reasons.
The goal is to create visuals that support your business's specific need. Whether you’re showcasing a new product line, announcing a new team member, highlighting a workshop or course, or introducing a new location, every image is created with a purpose to drive your business forward. These images aren't just for decoration—they serve a purpose, conveying a message that aligns with your brand’s goals.
"Every image is intentional, crafted to communicate your story and connect with your audience."
With the rise of in-home businesses, the concept of a personal brand has gained significant traction. Small business owners, freelancers, entrepreneurs, and the self-employed—all share one thing in common: they navigate their business and personal lives through social media.
Increasingly, the idea of incorporating your personal life, or "lifestyle", into your business has become a popular strategy. Platforms like Instagram have proven this approach to be a viable marketing method. Showcasing the more personal aspects of your life and business is, in essence, your brand.
Consumers want to learn more about who they're buying from—the person behind the brand and their unique story.
A Personal Branding Photoshoot is Ideal for You If...
You want to elevate your brand and establish yourself as an authority in your field with content that helps people get to know, like, and trust you.
You want to feel comfortable in front of the camera and receive expert guidance on posing and styling to achieve the best results.
You’re ready to take your marketing seriously and focus on generating more sales.
You’re planning a rebrand or a new launch and need high-quality images to support your new direction.
You’re tired of wasting time searching for stock photos or creating makeshift content with your phone for your business and marketing.
You need help maintaining a consistent visual brand across all social media platforms.
Some Galleries...
Adam & Caitlin
Kern & Co
Fallsview Marketplace
Old Stone Inn Boutique Hotel
Courtney
Intensive Care Nurse
Daniela
Italian Private Chef
Léanne
Disons-le en Neuromarkeking
Town of NOTL
Tourism Niagara-on-the-Lake
Andrea
Castillo Counselling
Do you have impactful images that truly represent you and your brand?
Personal branding photography is tailored for small business owners and entrepreneurs who want to strengthen their brand and online presence through powerful imagery. Photos that authentically showcase you as a professional while reflecting your unique personality and style are essential for building a brand, attracting clients, and growing your business.
Frequently asked questions
Frequently asked questions
The purpose behind a brand photoshoot
A brand photoshoot is about creating images with intention. As a business owner, you want your photos to do more than just raise brand awareness—they should also help you grow your business. By having a well-curated collection of images, you can communicate your brand’s message effectively.
BRANDING COLLECTIONS
Signature Portrait
20~30 minutes
5 final images
$285 + HST
You're not ready for a full branding package and just need a headshot? I've got you covered!
In studio (or on site - extra fee may apply)
2 outfit changes
Fully edited digital images in both high-resolution and web size formats.
Wardrobe guide
Commercial usage license
Brand Refresh
60~75 minutes
20 final images
$780 + HST
This option is perfect for a quick refresh—update your profile images for your website and social media, and capture a few lifestyle shots to showcase your behind-the-scenes work!
Fully tailored to you and your business
1 location
2 to 3 outfit changes
Headshots, lifestyle, product shots
Fully edited digital images in both high-resolution and web size formats
Branding questionnaire & strategy call
Wardrobe guide
Commercial usage license
Brand Essential
Half day (3 hours)
50 final images
$980 + HST
Ideal to build content library with a variety of images. If you need updated website images, fresh social media content, or product photography, let’s chat!
Fully tailored to you and your business
Up to 3 locations
3 to 5 outfit changes
Headshots, lifestyle, product shots
Fully edited digital images in both high-resolution and web size formats
Branding questionnaire & strategy call
Wardrobe guide
Commercial usage license
Ultimate Brand Essential
Full day (6 hours)
Up to 100 final images
$1680 + HST
Tailored for the creative entrepreneur who requires a steady stream of fresh content for brand marketing, social media, website, and overall business needs.
Fully tailored to you and your business
Up to 4 locations
6 to 8 outfit changes
Headshots, lifestyle, product shots
Fully edited images in both high-resolution and web size formats
Branding questionnaire & strategy call
Wardrobe guide
Commercial usage license
MINI BRANDING SESSIONS
Mini session
Ready to elevate your brand with stunning new photos but short on time for a full-day shoot? Simply show up, and I'll handle everything else!
20 ~ 30 minutes
1 pre-selected indoor location
Makeup artist & hair dresser
2 outfit changes (top only, e.g. jacket)
2 ~ 3 props
10 fully edited digital images in both high-resolution and web size formats
Wardrobe guide
Commercial usage license
Price TBD depending on location
MINI SESSIONS ARE FUN,
EFFICIENT & IMPACTFUL!
What makes a Mini Session special is that a few times a year I arrange several back-to-back shoots at on chosen location.
No need for you to worry about finding a spot—I’ve already taken care of that.
These sessions take place in a shared location with access to a makeup artist and a hairdresser, allowing you to look your best while keeping things efficient.
Bring multiple outfits, enjoy a streamlined process, and connect with other like-minded professionals. It's a great way to update your brand without the full-scale production, all while sharing the cost of the space.
Next mini session:
Date not confirmed yet... stay tuned...
Feeling overwhelmed by planning how to showcase your brand? That’s where I come in!
I’ll guide you every step of the way—from brainstorming creative ideas to refining the final details—so you can focus on what matters most: showcasing your brand.
Let’s make this process easy and enjoyable, and be ready to shine in front of the camera!
How does it work
1
Introduce yourself!
Simply fill in the short contact form below and share a bit about yourself and why you're ready for a photoshoot. I'll then contact you to schedule a free discovery call.
2
The Discovery Call
This initial call is essential to getting to know each other and see if we are a good fit, and get a better idea about your vision. Together we will decide what package suits best your needs and goals, and schedule a date and time for your strategy call. I will also send you a contract and an invoice, this will help us finalize everything and secure your photoshoot date. Then it’s time to have some fun with the creative process!
3
The Branding Questionnaire
Now that you've selected your package and the photoshoot date, the next step is to send you a full package including a wardrobe guide, instructions on creating a mood board and most importantly, a branding questionnaire. This questionnaire contains a series of targeted questions designed to help you clearly define the brand message you want your photos to communicate.
4
The Strategy Call
After the branding questionnaire and your mood board are completed, it's time for a face to face online meeting to go through every aspect of your photoshoot experience. Grab a notebook and a pen, and plan at least 30 to 60 minutes to review the questionnaire responses and discuss any details like location, shots list, colour theme, wardrobe, props, etc.
5
The Big Shoot Day!
The most exciting part! After all the hard work and planning, it’s time to bring your vision to life. Don’t worry about posing—I’ll combine your inspiration with my creative touch to create something special. Trust me, this will be fun and effortless!
6
Delivery
Within two weeks of your session, you will receive a private online gallery of lightly edited images where you can select your favorite pics. When the editing is completed, you will receive access to download the final images and you can start using them wherever you want on your website, social media and in your marketing materials.
Let's start!
Have a question or ready to take action?
Feel free to share a bit about yourself and what kind of assistance you need with your brand using the form below. You can also email me directly at dominique@sideroad-studio.ca. I’ll get back to you within 2-3 business days so we can get started!